Ferrari: Passion for Design

Success is not founded on miracles but is almost always the product of a clear concept -- the pinnacle of an ambitious even stridently innovative idea. However the aura of Ferrari does indeed approach the miraculous. What lies behind this phenomenon? What is the source of fascination for a brand whose creative designs are internationally recognised and enthusiastically received? First even today -- 70 years after the company was founded -- the miracle of Ferrari is still due in large part to the personality of Il Commendatore Enzo Ferrari. Patience passion and being hard on himself and those around him gave the brand under the emblem of the Cavallino Rampante the power to become what it is today: sheer fascination on four wheels. Second the long list of international racing victories is equally important. There is no class no competition that Ferrari did not set its sights on and win more or less immediately during the company s last 70 years. Finally Ferrari is synonymous with aesthetics elegance and trend-setting design. The true value of a brand and its products is measured in the currency of impassioned devotion. This is the third and perhaps most vital element confirming the Ferrari miracle: The Ferrari Book - Passion for Design traces the evolution of the miracle and lets us experience passion given automotive form in a large and engrossing format. Text in English German French and Italian.