The VW Beetle Story

The complete history of the Volkswagen BeetleThe KdF car, a German acronym for Strength Through Joy, was conceived by Adolf Hitler's Third Reich as a true German "people's car." There is little in the legacy of 1930s Nazi Germany that is positive, but after World War II—and with a little help from the British—the Volks Wagen really did help put the average man on the road in a car, designed by the great Ferdinand Porsche, that was reliable and well-built. First it set benchmarks for customer satisfaction across Europe, and sales soared. Then it arrived in North America and the slope-backed, rear-engined economy car became a cult hit. By the time the very last original Beetle was built in 2003,more than21millionhad been built, making it the best-selling single car model of all time. Although its concept is dated by modern standards, the Beetle magic is undimmed, which is why Volkswagen introduced an all-new, modern Beetle in 1998. It has carved out a niche as a distinctive and eye-catching car in a world of automotive clones.